{"id":393,"date":"2021-11-26T09:29:00","date_gmt":"2021-11-26T12:29:00","guid":{"rendered":"https:\/\/limbersoftware.com.br\/ebooks\/?page_id=393"},"modified":"2021-12-03T10:51:11","modified_gmt":"2021-12-03T13:51:11","slug":"gatilhos-mentais-para-usar-em-vendas","status":"publish","type":"page","link":"https:\/\/limbersoftware.com.br\/ebooks\/gatilhos-mentais-para-usar-em-vendas\/","title":{"rendered":"eBook &#8211; Gatilhos mentais para usar em vendas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"393\" class=\"elementor elementor-393\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71018e53 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"71018e53\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78a630ce\" data-id=\"78a630ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-624219e7 elementor-widget elementor-widget-image\" data-id=\"624219e7\" data-element_type=\"widget\" alt=\"Site Limber Software\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/limbersoftware.com.br\/\" target=\"_blank\" alt=\"Site Limber Software\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"98\" src=\"https:\/\/limbersoftware.com.br\/ebooks\/wp-content\/uploads\/2021\/11\/Arte-1.png\" class=\"attachment-large size-large\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7af7f10e elementor-widget elementor-widget-heading\" data-id=\"7af7f10e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">25 gatilhos mentais para aplicar na gest\u00e3o para varejo e conseguir mais vendas\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11883555 elementor-widget elementor-widget-text-editor\" data-id=\"11883555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Evite enfrentar um n\u00famero baixo de vendas em seu neg\u00f3cio! Saiba como utilizar os gatilhos mentais como uma forte ferramenta de persuas\u00e3o e aumento de resultados no marketing e nas vendas do varejo.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5cdc56cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5cdc56cf\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f557119\" data-id=\"1f557119\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42eca178 elementor-widget elementor-widget-button\" data-id=\"42eca178\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#1\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>1.<\/b> Introdu\u00e7\u00e3o: O que s\u00e3o gatilhos mentais e como afetam o varejo?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1f4ea8 elementor-widget elementor-widget-button\" data-id=\"3f1f4ea8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#2\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>2.<\/b> Gatilhos mentais transformam suas estrat\u00e9gias de marketing e vendas<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c59cf79 elementor-widget elementor-widget-text-editor\" data-id=\"7c59cf79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><ul><li aria-level=\"2\"><a href=\"#3\">Aproveite o prazer x dor<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#4\">Passe confian\u00e7a<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#5\">Crie amor e conex\u00e3o em sua marca\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#6\">Trate seus clientes com signific\u00e2ncia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#7\">D\u00ea um sentido de urg\u00eancia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#8\">Utilize a escassez<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#9\">Crie novidades<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#10\">Leve exclusividade para seu produto<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#11\">Utilize da prova social<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#12\">Carregue autoridade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#13\">Instigue com a antecipa\u00e7\u00e3o\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#14\">Aproveite a reciprocidade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#15\">Tenha inimigos em comum<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#16\">Use a humaniza\u00e7\u00e3o<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#17\">Utilize a avers\u00e3o \u00e0 perda<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#18\">Conecte pessoas com Storytelling<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#19\">Apresente um prop\u00f3sito<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#20\">Tenha boas refer\u00eancias<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#21\">Facilite a escolha<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#22\">Prefira a simplicidade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#23\">Apresente os benef\u00edcios<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#24\">Construa uma comunidade\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#25\">Comprometa-se com a coer\u00eancia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#26\">Crie pol\u00eamicas<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#27\">Instigue a curiosidade<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da8143e elementor-widget elementor-widget-button\" data-id=\"1da8143e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#28\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\"><b>3.<\/b> Conclus\u00e3o: a aplica\u00e7\u00e3o de gatilhos mentais pode melhorar muito suas estrat\u00e9gias de marketing e vendas no varejo<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eee2bd8 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6eee2bd8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;animation&quot;:&quot;none&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5f3fb305\" data-id=\"5f3fb305\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7743dd elementor-widget elementor-widget-toggle\" data-id=\"7743dd\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7811\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-7811\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-double-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-double-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Sum\u00e1rio<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-7811\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-7811\"><p><a href=\"#1\">1.Introdu\u00e7\u00e3o: O que s\u00e3o gatilhos mentais e como afetam o varejo?<\/a><\/p><p><a href=\"#2\">2. <\/a><a href=\"#2\">Gatilhos mentais transformam suas estrat\u00e9gias de marketing e vendas<\/a><\/p><ul><li aria-level=\"2\"><a href=\"#3\">Aproveite o prazer x dor<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#4\">Passe confian\u00e7a<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#5\">Crie amor e conex\u00e3o em sua marca\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#6\">Trate seus clientes com signific\u00e2ncia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#7\">D\u00ea um sentido de urg\u00eancia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#8\">Utilize a escassez<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#9\">Crie novidades<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#10\">Leve exclusividade para seu produto<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#11\">Utilize da <\/a><a href=\"#11\">prova<\/a> <a href=\"#11\" target=\"_blank\" rel=\"noopener\">social<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#12\">Carregue autoridade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#13\">Instigue com a antecipa\u00e7\u00e3o\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#14\">Aproveite a reciprocidade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#15\">Tenha inimigos em comum<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#16\">Use a humaniza\u00e7\u00e3o<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#17\">Utilize a avers\u00e3o \u00e0 perda<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#18\">Conecte pessoas com Storytelling<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#19\">Apresente um prop\u00f3sito<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#20\">Tenha boas refer\u00eancias<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#21\">Facilite a escolha<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#22\">Prefira a simplicidade<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#23\">Apresente os benef\u00edcios<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#24\">Construa uma comunidade\u00a0<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#25\">Comprometa-se com a coer\u00eancia<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#26\">Crie pol\u00eamicas<\/a><\/li><\/ul><ul><li aria-level=\"2\"><a href=\"#27\">Instigue a curiosidade<\/a><\/li><\/ul><p><a href=\"#28\">3. <\/a><a href=\"#28\">Conclus\u00e3o: a aplica\u00e7\u00e3o de gatilhos mentais pode melhorar muito suas estrat\u00e9gias de marketing e vendas no varejo<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f623f8e\" data-id=\"f623f8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46169f31 elementor-widget elementor-widget-heading\" data-id=\"46169f31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Compartilhar:<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa1c1f3 elementor-widget elementor-widget-shortcode\" data-id=\"6aa1c1f3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"heateor_sss_sharing_container heateor_sss_horizontal_sharing\" ss-offset=\"0\" heateor-sss-data-href='https:\/\/limbersoftware.com.br\/ebooks\/gatilhos-mentais-para-usar-em-vendas\/'><ul class=\"heateor_sss_sharing_ul\"><li class=\"heateorSssSharingRound\"><i style=\"width:35px;height:35px;border-radius:5px;\" alt=\"Copy Link\" Title=\"Copy Link\" class=\"heateorSssSharing heateorSssCopyLinkBackground\"><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssCopyLinkSvg\"><\/ss><\/i><\/li><li class=\"heateorSssSharingRound\"><i style=\"width:35px;height:35px;border-radius:5px;\" alt=\"Facebook\" Title=\"Facebook\" class=\"heateorSssSharing heateorSssFacebookBackground\" 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onclick='heateorSssPopup(\"http:\/\/twitter.com\/intent\/tweet?text=eBook%20-%20Gatilhos%20mentais%20para%20usar%20em%20vendas&url=https%3A%2F%2Flimbersoftware.com.br%2Febooks%2Fgatilhos-mentais-para-usar-em-vendas%2F\")'><ss style=\"display:block;\" class=\"heateorSssSharingSvg heateorSssTwitterSvg\"><\/ss><\/i><\/li><\/ul><div class=\"heateorSssClear\"><\/div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63129b0b elementor-widget elementor-widget-html\" data-id=\"63129b0b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"\/ebooks\/pdfs\/eBook_Limber_Gatilhos-mentais-para-usar-em-vendas.pdf\" download=\"eBook-Limber-Gatilhos_mentais_para_aplicar_na_gestao\">\n    <button>\n        <span>Salvar em PDF<\/span>\n    <\/button>\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b6c14b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b6c14b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-339a6d69\" data-id=\"339a6d69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a2428c3 elementor-widget elementor-widget-menu-anchor\" data-id=\"1a2428c3\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"1\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1b6e06 elementor-widget elementor-widget-heading\" data-id=\"5a1b6e06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Introdu\u00e7\u00e3o: <b>o que s\u00e3o gatilhos mentais e como afetam o marketing e o varejo?\n<\/b><b><\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111060af elementor-widget elementor-widget-text-editor\" data-id=\"111060af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Com toda certeza voc\u00ea j\u00e1 realizou alguma compra ou alguma a\u00e7\u00e3o ao ser influenciado por gatilhos mentais no marketing e nas pr\u00f3prias vendas do varejo e de outros setores.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Seja na internet ou na rua, vivemos cercados por an\u00fancios e propagandas que cont\u00e9m frases como \u201c\u00faltimas unidades\u201d, \u201cvagas limitadas\u201d, \u201ctemos um presente para voc\u00ea, clique aqui!\u201d e muitas outras que mexem com nosso emocional e nos induzem a tomar escolhas, como efetuar uma compra, por exemplo.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31717f63 elementor-widget elementor-widget-text-editor\" data-id=\"31717f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Leia mais:<\/strong> <a href=\"https:\/\/limbersoftware.com.br\/blog\/tecnologia-sistema-varejo\/\" target=\"_blank\" rel=\"noopener\">Sistema para Varejo: Como a tecnologia pode ajudar?<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b67c1b elementor-widget elementor-widget-text-editor\" data-id=\"28b67c1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Essas propagandas persuasivas procuram gerar convencimento em quem assimila a mensagem e s\u00e3o chamadas de gatilhos mentais, que tamb\u00e9m s\u00e3o mapeados pela neuroci\u00eancia e utilizados em a\u00e7\u00f5es de marketing e vendas.<\/span><\/p><h3><span style=\"font-weight: 400;\">O que s\u00e3o gatilhos mentais?<\/span><\/h3><p><span style=\"font-weight: 400;\">Nosso c\u00e9rebro toma cerca de 30.000 decis\u00f5es diariamente e, por incr\u00edvel que pare\u00e7a, a grande maioria delas s\u00e3o relacionadas e influenciadas pelas emo\u00e7\u00f5es. Isso \u00e9 ocasionado pelo grande fluxo de informa\u00e7\u00f5es a que somos submetidos, somos bombardeados por imagens, sons, odores, texturas e muitas outras coisas o tempo todo.<\/span><\/p><p><span style=\"font-weight: 400;\">Dessa maneira, nosso c\u00e9rebro automatiza a maior parte das decis\u00f5es para que possamos nos dedicar naquelas que realmente importam, a fim de evitar um esgotamento mental. Por\u00e9m, quando essas decis\u00f5es importantes tamb\u00e9m est\u00e3o em grande quantidade, podemos enfrentar a <\/span><b>fadiga de decis\u00e3o<\/b><span style=\"font-weight: 400;\"> (sintoma consequente de muito estresse e diversas obriga\u00e7\u00f5es em um \u00fanico dia).<\/span><\/p><p><span style=\"font-weight: 400;\">\u00c9 a\u00ed que surgem os gatilhos mentais e sua \u201cmagia\u201d, em que mensagens com o apelo correto driblam esse mecanismo de automatiza\u00e7\u00e3o de decis\u00f5es, a fim de captar a aten\u00e7\u00e3o do interlocutor, <\/span><b>como se os an\u00fancios e os produtos fossem algo<\/b> <b>imperd\u00edvel<\/b><span style=\"font-weight: 400;\">. \u00c9 assim que os gatilhos mentais atuam como aceleradores e influenciadores das tomadas de decis\u00e3o.<\/span><\/p><p><span style=\"font-weight: 400;\">Isso faz com que consideremos o que eles nos passam e nos tornamos mais suscet\u00edveis a tomar as decis\u00f5es como comprar, inscrever-se em algo, compartilhar, ler mais e muitos outros.<\/span><\/p><h3><span style=\"font-weight: 400;\">Gatilhos mentais no varejo e no marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Os gatilhos mentais s\u00e3o muito conhecidos nas estrat\u00e9gias de marketing, seja em an\u00fancios, em blogs informativos e at\u00e9 mesmo em e-mails, \u00e9 dif\u00edcil de encontrar uma a\u00e7\u00e3o de marketing em que a persuas\u00e3o pelos gatilhos n\u00e3o seja utilizada.<\/span><\/p><p><span style=\"font-weight: 400;\">Por\u00e9m, esses mesmos gatilhos mentais tamb\u00e9m podem ser utilizados nas vendas de varejo, afinal, o <\/span><b>objetivo de todo vendedor \u00e9 convencer!<\/b><span style=\"font-weight: 400;\"> J\u00e1 que as vendas tamb\u00e9m s\u00e3o formuladas por a\u00e7\u00f5es que procuram persuadir os clientes a realizar a compra, essa t\u00e9cnica vem muito ao encontro do varejo.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando usados de maneira correta, os gatilhos mentais s\u00e3o uma \u00f3tima forma de <\/span><b>encurtar o processo de venda ao acelerar a tomada de decis\u00e3o dos clientes<\/b><span style=\"font-weight: 400;\"> por convenc\u00ea-los rapidamente de que aquele produto \u00e9 necess\u00e1rio para solucionar os problemas e dores do consumidor. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1427089 elementor-widget elementor-widget-text-editor\" data-id=\"1427089\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Leia mais: <\/strong><a href=\"https:\/\/limbersoftware.com.br\/blog\/varejo-vantagens-e-desvantagens-da-venda-consignada\/\" target=\"_blank\" rel=\"noopener\">Vantagens e desvantagens da venda consignada<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72164544 elementor-widget elementor-widget-text-editor\" data-id=\"72164544\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Para que o vendedor atinja seu objetivo, \u00e9 preciso ter conhecimento e <\/span><b>habilidades de persuas\u00e3o e negocia\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, a fim de oferecer a melhor proposta (que n\u00e3o necessita ser a mais barata) e realizar a venda. Para treinar essas habilidades, dois questionamentos podem ajudar:\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47114de7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"47114de7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como posso facilitar a tomada de decis\u00e3o e ajudar o cliente a realizar uma boa escolha para que fique satisfeito?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como posso acelerar o processo para que o cliente feche o neg\u00f3cio rapidamente? <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5e1fa0 elementor-widget elementor-widget-text-editor\" data-id=\"6c5e1fa0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\">Entender e aplicar os mecanismos de gatilhos mentais nas vendas de varejo por meio de t\u00e1ticas e abordagens pode fazer uma diferen\u00e7a enorme e melhorar os resultados de sua empresa, como o aumento de vendas tanto de produtos como de servi\u00e7os.<\/span><\/p><p><span style=\"font-weight: 400;\">Pensando nisso, reunimos neste eBook os principais gatilhos utilizados para que voc\u00ea possa aplic\u00e1-los e aumentar principalmente suas vendas no varejo, al\u00e9m de outras informa\u00e7\u00f5es, como:<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89e849 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a89e849\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quais s\u00e3o os principais gatilhos mentais<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como s\u00e3o utilizados tanto no marketing quanto nas vendas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fe7b762 elementor-widget elementor-widget-menu-anchor\" data-id=\"2fe7b762\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"continuelendo\" class=\"elementor-menu-anchor\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c2f902 elementor-widget elementor-widget-read-more\" data-id=\"68c2f902\" data-element_type=\"widget\" data-widget_type=\"read-more.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div><\/div> <a href=\"https:\/\/limbersoftware.com.br\/ebooks\/gatilhos-mentais-para-usar-em-vendas\/#more-393\" class=\"more-link elementor-more-link\"><span aria-label=\"Continue lendo eBook &#8211; Gatilhos mentais para usar em vendas\">Continue lendo<\/span><\/a>","protected":false},"excerpt":{"rendered":"<p>25 gatilhos mentais para aplicar na gest\u00e3o para varejo e conseguir mais vendas Evite enfrentar um n\u00famero baixo de vendas em seu neg\u00f3cio! Saiba como utilizar os gatilhos mentais como uma forte ferramenta de persuas\u00e3o e aumento de resultados no marketing e nas vendas do varejo. 1. Introdu\u00e7\u00e3o: O que s\u00e3o gatilhos mentais e como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":394,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-baseebook.php","meta":{"footnotes":""},"class_list":["post-393","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBook - Gatilhos mentais para usar em vendas - Ebooks Limber Software<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/limbersoftware.com.br\/ebooks\/gatilhos-mentais-para-usar-em-vendas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook - Gatilhos mentais para usar em vendas - Ebooks Limber Software\" \/>\n<meta property=\"og:description\" content=\"25 gatilhos mentais para aplicar na gest\u00e3o para varejo e conseguir mais vendas Evite enfrentar um n\u00famero baixo de vendas em seu neg\u00f3cio! Saiba como utilizar os gatilhos mentais como uma forte ferramenta de persuas\u00e3o e aumento de resultados no marketing e nas vendas do varejo. 1. 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